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Did that get your attention?
Good. I need to. One of the biggest issues that I see from a legal standpoint is lash artists and businesses building brands around names that end up already belonging or being used by others - it's called trademark infringement and it's serious business.
This is a bonus guide all about helping you quickly figure out the answer to whether you can use your name, and if you need to protect it.
Trademark & Branding Guide